Casein is the largest group of proteins in milk, making up about 80% of total protein content. Beta-casein is the second most common type.

The two most common forms are A1 beta-casein and A2 beta-casein:

• Milk from **foreign breeds** (Jersey and Holstein Friesian) contain **A1 protein**.
• Milk from **Indian cow breeds** contain **A2 protein**. Happy Cows Milk is A2 milk.

The presence of an amino acid called **BCM 7** makes A1 milk potentially harmful for consumption. Few reported effects include:

• Type-1 diabetes
• Cardiovascular disease (IHD)
• Delayed psychomotor development among children, autism, schizophrenia, sudden infant death syndrome (SIDS)
• Auto-immune diseases, intolerances and allergies.
• Higher risk for those with digestive disorders like stomach ulcers, ulcerative colitis, Crohn’s disease, Celiac disease, or those on long-term medication/antibiotic treatment.

• Prevent obesity among children and adults
• Improve brain function
• Promotes digestion
• Increase breast milk production in feeding mothers.
• Prevents joint pain, asthma and mental problems.
• Promotes good kidney health
• Increases immunity
• Reduces acidity
• Helps in reducing chances of colon, breast and skin cancer
• One of the best natural anti-oxidants
• Detoxifies Body, Enhances Memory Power, Increases clarity of Voice
• Helps in reduction against PMS symptoms in the menstruation cycle
• Prevents migraine headache, Good for thyroid

Foreign Breed Cows (Jersey and Holstein Friesian - A1):

• Milk contains a poisonous chemical called Casomorphine.
• Lesser and smaller sweat glands, not suitable for tropical climates like India.
• Higher maintenance cost and more prone to diseases.
• Give A1 type of milk and carry more pathogens.
• Lazy in nature and not suitable for hard work.

Indigenous Indian Cow Breeds (A2):

• Intelligent and prefer clean areas, avoiding diseases.
• Maintenance cost is less; they eat limited fodder and respond to local Indian medicines.
• Can survive food shortages and rarely suffer from long-term diseases.

• Milk SNF (Solids-Not-Fat): Comprises protein, carbohydrates, vitamins, minerals, etc., in milk other than milk fat. This is where the nutrition comes from.
• “Whole milk”: Natural composition of milk without any processing.
• “Homogenized” milk: Refers to milk which is 3.25% butterfat (or milk fat).
• Milk quality should ideally be based on SNF.

• Buffalo milk has higher fat content (7.5) compared to cow milk (4.3).
• Cow milk contains saturated fat (SF) 55-58%.
• The melting point of cow milk SF is **37 degrees** (close to human body temperature of 37.2 degrees), making it easily digestible, unlike buffalo milk SF (40 degrees).
• Cow milk is suitable for all, infants and adults alike.

Cow milk fat contains a coloring pigment called **Beta-carotene** (a carotenoid which is a precursor of vitamin-A). Buffalo milk lacks this pigment, thus it is white, not yellowish.

Pasteurization is a method to control bacterial activity where milk is first boiled to a certain temperature and then rapidly cooled. Happy Cows milk is **minimally pasteurized** to ensure safety.

Homogenization uses high heat, agitation, and filtration to break down and mix fat molecules, which can alter how they act in the body and is believed to pose a threat to heart health. Happy Cows milk is **non-homogenized**.

Toned milk (developed in India) involves treating buffalo milk by adding skim milk, powdered skim milk, and water to decrease fat and reduce cost. Happy Cows milk is **non-toned**.

Milk containing all its constituents as received from the cow, with no unsaturated fats or essential minerals removed. Happy Cows milk is **Whole Milk**.

The Gir is a famous Indian milk cattle breed native to the Gir hills and forests of Kathiawar, Gujarat. Key characteristics:

• Coat color varies from red/white to almost black/white.
• Forehead is prominent, convex, and broad, often overhanging the eyes (sloppy appearance).
• Ears are long, pendulous, and folded like a leaf.
• Udder in cows is well developed and round.

• First hygienically packaged Gir cow A2 milk in Mumbai.
• Whole milk, non-homogenized, non-toned, minimally pasteurized.
• Caring for cows as community members (cruelty-free, no adulteration, no injection, no hormone).
• Ahimsa process: service continues even after motherhood.
• Open grazing, nutritious fodder, natural insemination.
• Hygienic packaging and door step delivery (4 am-9 am).

Milk is collected from cowherds living in the Satara-Kamshet belt. It is then transported to the pasteurization and packaging unit at Manchar before leaving for Mumbai in insulated vans.

• Supreme quality, fresh, mild sweet, light cream, medium thick, 0.5mm malai.
• No visible particles, no adverse smells; curd is pleasing sour.
• SNF range of 8.7-9.4 and Fat average 3.6-4.3.
• Which milk type is Happy Cows milk? **A2 type milk**.

• Calf gets the first right to drink.
• Cowherd hand milk's the cow (no use of machines).
• Hygiene is maintained by the cowherd throughout the process.

• Nutritional and pesticide residue testing confirms the milk is organic, chemical-free, and pure.
• Grazing grass is organic, growing under natural conditions.
• Cows are given a combination of green and dry fodder, sometimes including sugarcane for energy and mild sweetness in milk.

• Dead: Buried with respect.
• Old: Taken to Gaushala for service.
• Diseased: Treated safely (natural+allopathy); cow is not milked during treatment.
• Non-milking: Kept at the farm till the next milking process.
• We follow the **Ahimsa** (protective) process of serving cows even after their motherhood.

Grazing allows cows to:

• Have a variety of grass with different medicinal qualities.
• Get direct contact with sunlight.
• Exercise.

24 hours if refrigerated under 4 degrees Celsius. It may last up to 48 hours, but we prioritize providing fresh cow milk.

The **cowherd (Gowli-Maldhari) community** specializes in cow keeping. They care for the cow not as a commodity but as a core part of their community, ensuring a personal connection and purity of consciousness.

The price reflects several factors:

• Free of any adulteration (Whole Milk).
• Fair-trade process (paying a premium to cowherds).
• Lower yield of Indian cows.
• Hygienic process and better cow keeping standards.

Happy Cows Milk is fresh and economical at **Rs.74 per liter**.

SNF: 9.0-9.4 and Fat: 4.7-5.9.

3- layer food grade **recyclable plastic pouch packaging**.

Advantages: Low pouch weight, better for transportation and distribution, high durability, recyclable and low carbon footprint.

• Premium pricing (60% more than average) to ensure cowherds do not adulterate.
• Testing for SNF, FAT, and water using checking machines at the packaging unit.
• Adulteration testing with the Test-o-Milk kit.
• Daily cleaning of equipment, 3-layer food grade packaging, and transportation in insulated vans.

• Monthly postpaid (Online preferred or Cheque).
• Billing cycle is between the 10th-17th of every month.

• Delivery is done between **4 am-9 am**.
• Alterations received before 1 PM are considered to prevent milk wastage.

Ordering:

Whatsapp or SMS on community care number **9222 9888 18**. Text content: Customer name, address, quantity alteration.

Alteration or changes in daily milk quantity:

Whatsapp or SMS on **9222 9888 18** before 1 PM. (Alterations post 1 PM will be charged the daily order rate to prevent milk wastage). Text content: Customer number_address_alteration quantity.

Query:

Community service: Whatsapp or SMS on **9222 9888 18** or mail us on info.happycows@gmail.com. We ensure a revert within 24 hours.